Sunday, October 13, 2013

Call to Arms: Social Media Groups Can Rally People to Action


The growing phenomenon of social media, such as Facebook, has done far more than to merely entertain and connect various people. It can be observed that social media also has a way of enlightening people about controversial current events and inspiring scores of users to jump in and take a side on some of these issues and concerns.

Groups on Facebook and Twitter often serve as places for people who have a common interest to chat with each other about their shared interests. These groups can range anywhere from something mundane and satirical, to a group involving a shared interest in a particular movie or TV show.

However, as groundbreaking and ongoing events arise and circulate through social media, groups have subsequently arisen in response to these events. As a result, thousands or even millions of people will join these groups and pledge their support to different sides of these social issues.

A notable example of how Facebook groups have pulled in support from large numbers of users is with the growing support for the Stop Kony 2012 campaign that launched in March. With the release of the viral film, several Facebook groups spawned as a result, with each of them amassing thousands of new group members and “likes” from people who support the attempts to bring war criminal, Joseph Kony, to justice. 

Many people who were previously unaware of similar phenomena are not only informed and enlightened about them, but also inspired to take action and become involved. Though many people believe that there has been growing apathy when it comes to protesting social issues, these social media groups show that people may not be as apathetic as was first thought.

Social media groups are easy ways for people to get involved in pivotal current events without having to physically risk their physical well-being in actual protests. They have become popular motivators for a generation of people previously believed to be apathetic in social phenomena.

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